For the first time in January, Coconut Grove Intimates will introduce Maidenform lace chemise sleepwear to European buyers at Salon International de la Lingerie.
Canadian manufacturers will introduce affordable sleepwear, cosmetics and robes made from microfleece, brushed flannel, French terry and stretch jerseys to bring the brand to the AW18 store.
For the past 25 years, Coconut Grove has been producing underwear and lace chemise sleepwear under the brand names Splendid Intimates, Underella and Maidenform Solutions by Ella Moss Intimates.
It serves retailers across North America and the United Kingdom and is now considering expanding its presence in Central Europe at the Paris show.
Rebekkah Finnigan, Executive Vice President, Coconut Grove Intimates, said: "We are very pleased to be able to enter the CEIBS market at the Salon trade show. Many of our products are unique and they have a large market. We see the Maidenform ™ brand as well as the private label Great potential."
The current European Maidenform-branded retailers include Fraser, Debenhams and Bravissimo.
The new line of Maidenform solutions includes full-bust sunken bras up to 42H and full-covered satin and silicone petals.
Coconut Grove will also be introduced at the Paris show, the size of the A-D lapel paste bra.
David Finlayson, Coconut Grove Representative at APM Agency in Europe, said: "We are very excited to see the new solutions that are much needed in this category and we look forward to introducing them in Paris."
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